Archive · 10 Sep 2026
Amazon Bazaar sees eightfold growth beyond India’s major cities
Amazon Bazaar is a shopping section for people who want low-cost products.
It sells items priced below Rs 500.
Many more shoppers from smaller Indian cities are now using it.
The number of customers and orders on Bazaar grew five times in a year.
Its sellers and product choices grew three times.
Amazon says women and younger shoppers are helping drive this growth.
Products can appear in the regular Amazon app with a Bazaar label.
Unlike quick-commerce services, Bazaar focuses more on low prices and free delivery than on delivering in minutes.
Amazon Bazaar’s customers from tier-II and tier-III cities grew eightfold year-on-year.
Overall customers and orders increased fivefold, while the seller base and product selection tripled.
Bazaar now lists more than 30 million products priced below Rs 500, including over 20 million below Rs 300.
Amazon has integrated Bazaar-tagged products into its main shopping experience, offering sharply priced items with free delivery.
Home and kitchen is Bazaar’s fastest-growing category, while delivery speed remains secondary to low prices.
- Who
- Amazon and its Amazon Bazaar team, led in the article by Sameer Lalvani.
- What
- Amazon Bazaar reported rapid growth in customers, orders, sellers and product selection, especially in smaller Indian cities.
- When
- Bazaar launched in mid-2024; its reported customer and order growth covers the past year.
- Where
- India, particularly tier-II and tier-III cities.
- Why
- Amazon is expanding affordable online shopping by offering products below Rs 500, low prices and free delivery.
- Launch
- Amazon Bazaar launched in mid-2024.
- Non-metro customer growth
- Customers from tier-II and tier-III cities grew eightfold year-on-year.
- Overall customer and order growth
- Customers and orders grew fivefold over the past year.
- Seller and selection growth
- The seller base and product selection grew threefold.
- Product range
- Bazaar lists more than 30 million products below Rs 500, including over 20 million below Rs 300.
- Fastest-growing category
- Home and kitchen grew five- to sixfold year-on-year.
- Delivery model
- Delivery can take one or two days or longer, depending on the seller, inventory and fulfillment model.