Archive · 4 Sep 2026
CA Aspirant Turns Mother’s Dosa Recipe Into Thane Business
Ganesh Sathe was studying to become a chartered accountant.
He decided instead to sell a dosa made from his mother’s recipe.
He borrowed Rs 50,000 and started a small cart with his sister Sapna.
At first, very few people came, and they sometimes earned only Rs 200 in a day.
Ganesh and his sister almost closed the cart because they were losing money.
They improved the cart and shared their story on social media.
More people learned about the dosa and started visiting.
The small cart eventually became a shop serving about 400 customers every day.
Ganesh Sathe left his CA preparation to start a dosa stall using his mother’s benne dosa recipe.
He borrowed Rs 50,000 and bought an old cart, working with his sister Sapna in Thane.
The stall initially struggled against popular food trucks, sometimes earning only Rs 200 a day.
After rebuilding the cart and sharing their journey on social media, the dosas began attracting customers.
The business now serves nearly 400 people daily and earns close to Rs 12 lakh a month.
- Who
- Ganesh Sathe and his sister Sapna started the dosa business using their mother’s recipe.
- What
- A struggling dosa cart grew into a permanent shop earning close to Rs 12 lakh per month.
- Where
- Thane, Maharashtra.
- Why
- Ganesh believed his mother’s benne dosa recipe could become a successful business after leaving his CA preparation.
- Founder
- Ganesh Sathe
- Business partner
- His sister, Sapna
- Product
- Benne dosa made from their mother’s recipe
- Initial investment
- Rs 50,000 borrowed to buy an old cart
- Early daily earnings
- As little as Rs 200
- Current daily customers
- Nearly 400
- Current monthly earnings
- Close to Rs 12 lakh