Archive · 18 Sep 2026
Hyderabad Jewellery Buyers Shift Toward Versatile, Individual Designs
Jewellery shopping in Hyderabad is changing.
Many younger buyers now care more about design and personal style than only the value of gold.
They often prefer one special piece instead of wearing many pieces at once.
They also want jewellery that can be worn in different ways.
For example, the same item might work with jeans or with a saree.
Designer Sumit Sawhney says jewellery should be comfortable and useful beyond weddings.
His brand uses materials such as sterling silver, 22-karat gold and gemstones.
Apala by Sumit will present its new collection in Hyderabad on September 23 and 24.
Younger Hyderabad consumers are showing greater interest in design, individuality and collectible jewellery.
Jewellery buying is shifting from family-approved, value-focused purchases toward pieces that help wearers stand out.
Consumers are increasingly choosing one signature piece instead of wearing several traditional pieces together.
Versatile jewellery that works with casual and formal clothing is gaining importance.
Apala by Sumit will showcase its latest collection in Hyderabad on September 23 and 24.
- Who
- Younger and design-conscious Hyderabad jewellery consumers, and Sumit Sawhney, founder of Apala by Sumit.
- What
- Jewellery buying is moving toward distinctive, collectible and versatile pieces, with Apala by Sumit presenting a new collection.
- When
- The showcase is scheduled for September 23 and 24; the article also describes changes observed over roughly the past five years.
- Where
- Hyderabad, at Coalesce, The Quorum.
- Why
- Consumers are becoming more familiar with art and design and are seeking individuality, versatility and pieces that can be worn across occasions.
- Brand
- Apala by Sumit
- Founder
- Sumit Sawhney
- Showcase dates
- September 23 and 24
- Showcase venue
- Coalesce, The Quorum, Hyderabad
- Founded
- 2006
- Materials
- Sterling silver, 22-karat gold, and precious and semi-precious gemstones
- Design focus
- Wearability, versatility, signature pieces and modern heirlooms