Pop Culture Merchandise Booming in India, Expanding Beyond Cities

Imagine a world where you can buy stuff inspired by your favorite movies, shows, and characters.

That's what's happening in India with pop culture merchandise!

It's not just t-shirts anymore; now you can find everything from mugs to candles featuring your favorite characters.

Thanks to cheaper internet and more streaming, people all over India, not just in big cities, are getting into this.

Companies are seeing big growth by offering cool stuff that people can use every day.

People use merchandise to express themselves, with demand coming from smaller cities.

Brands are also optimistic about Indian-made characters.