Hello by MSG91 Wins Contact Centre of the Year Award

Hello by MSG91 is a tool that helps companies talk with their customers.

It puts messages from WhatsApp, social media, email, websites and phone calls in one place.

This means support workers do not need to switch between many different applications.

The tool keeps conversation history so workers can understand what a customer needs.

It can use artificial intelligence to answer simple questions and handle routine tasks.

Human workers can take over when a problem is more complicated.

Hello by MSG91 received the Contact Centre of the Year award in New Delhi.

MSG91 says more than 30,000 businesses around the world use its communication platform.