Telecom PRM Architect Reports 25% Partner Engagement Surge

Telecom companies often sell products through many outside partners.

In the past, workers often judged these partners using personal experience and spreadsheets.

Brahmandanda Naidu Dabbara created a system called the Partner Value Index to measure partner performance with numbers.

He built the system using Salesforce tools, dashboards and automated processes.

He says the approach helped companies work faster and keep more accurate records.

He also says reusable software designs reduced development time and improved transaction speed.

Dabbara believes artificial intelligence needs dependable data before it can make good decisions.

He says improving enterprise systems is an ongoing process rather than a one-time project.