Archive · 5 Aug 2025
Boult Rebrands to GOBOULT, Eyes Expansion and New Markets
Boult, a consumer tech company, is now called GOBOULT.
They made a lot of money last year, almost doubling their income.
GOBOULT wants to make even more money by selling their products in more stores and in countries like the US and Europe.
They're also focusing on selling more expensive products and working on new designs.
The new name is meant to attract customers worldwide and show they are ready for the future.
Consumer tech brand Boult rebrands to GOBOULT.
The rebrand follows FY25 revenue of ₹800 crore, nearly doubling topline.
GOBOULT targets ₹1,000 crore revenue in FY26, with ₹2,000 crore by 2030.
The company will expand retail presence from 3,000 to 30,000+ stores in 18 months.
GOBOULT plans international expansion, starting with the US, Europe, Southeast Asia, and East Asia.
- Who
- Boult, now GOBOULT, a consumer tech brand.
- What
- Boult rebrands to GOBOULT, a consumer tech brand.
- When
- Happening now, with expansion planned over the next 18 months.
- Where
- India-based, with planned expansion in US, Europe, Southeast Asia, and East Asia.
- Why
- To reposition in the premium segment, expand globally, and increase retail presence.
Previous Allegations
Focus on Expansion
Industry Bias
Previous Allegations
CEO alleged industry bias.
Focus on Expansion
Not explicitly mentioned in this article.
- Previous Name
- Boult
- New Name
- GOBOULT
- FY25 Revenue
- ₹800 crore
- Target FY26 Revenue
- ₹1,000 crore
- Long-term Revenue Goal
- ₹2,000 crore by 2030
- Current Retail Presence
- 3,000+ stores
- Planned Retail Expansion
- 30,000+ stores
