Archive · 21 Aug 2025
Indian Cricket Sponsors' Troubles: A Jersey Jinx?
It seems like there's a bit of a 'curse' on the Indian cricket team's jersey!
Companies that sponsored the team, like Sahara and Byju's, often did very well at first.
They were big and successful, wanting to be seen by everyone.
But soon after, many of them started having problems, like money troubles or changes in the market.
It's not magic, but more like these companies were taking big risks when they were already at their peak, and things got harder when things changed.
Dream11 is the newest sponsor and also faces some problems.
Indian cricket team's jersey sponsors have faced significant challenges post-sponsorship.
Sahara, the first major sponsor, declined after regulatory issues and founder's jailing.
Star India's dominance waned due to a merger and regulatory scrutiny.
Oppo exited after geopolitical tensions and tax notices impacted its market share.
Byju's, after replacing Oppo, faced a financial crisis and bankruptcy proceedings.
- Who
- Companies like Sahara, Star India, Oppo, Byju's, and Dream11.
- What
- A pattern of decline among Indian cricket team jersey sponsors.
- When
- From 2001 to present.
- Where
- India.
- Why
- Often related to overreach, market shifts, and regulatory scrutiny.
Companies
Analysts
Risk Management
Companies
Sponsorships provided good marketing opportunity and brand visibility.
Analysts
Ambition and expansion led to excessive risk-taking.
Cause of Decline
Companies
External market forces and regulatory action contributed to decline.
Analysts
Internal issues of the company
- Sahara Sponsorship Period
- 2001-2013
- Star India Sponsorship Period
- 2014-2017
- Oppo Sponsorship Deal Value
- Rs 1,079 crore
- Byju's Peak Valuation
- $22 billion
- Dream11 Sponsorship Deal Value
- Rs 358 crore
- Dream11 GST Demand
- Rs 28,000 crore