Archive · 15 Dec 2025
Channel 4 Appoints SB Media Group Chief
Alex Morris, who used to work at SB Media Group in Dubai, is now joining Channel 4 in the UK.
He will be in charge of a team called 4Studio, which works with people who make videos and have lots of followers on social media.
Channel 4 wants to make more content for younger people online.
Morris will start his new job in January and will report to Ruth Brougham.
Before this, he helped SB Media Group grow on YouTube and other social media platforms.
Channel 4 is making these changes as part of their plan to grow digitally.
Alex Morris, former Creative Chief of SB Media Group, joins Channel 4 to lead 4Studio.
Morris will start in January, reporting to Ruth Brougham, Streaming Business Director.
4Studio focuses on collaborating with content creators and influencers for younger audiences.
Channel 4 aims to grow its digital presence as part of its Fast Forward strategy.
Morris replaces Matt Risley and will work with notable collaborators like Chloe Burrows and Chunkz.
- Who
- Alex Morris, former Creative Chief of SB Media Group
- What
- Appointed as the new head of 4Studio at Channel 4
- When
- Starting in January
- Where
- Channel 4, UK
- Why
- To lead the work with content creators and influencers as part of Channel 4's digital growth strategy
- Alex Morris
- New head of 4Studio at Channel 4
- Previous Role
- Creative Chief at SB Media Group
- Start Date
- January
- Reporting To
- Ruth Brougham (Streaming Business Director)
- Channel 4's Strategy
- Fast Forward strategy focusing on digital growth
- 4Studio's Focus
- Content creators and influencers
- Notable Collaborators
- Chloe Burrows, Nella Rose, Chunkz