Sachin Tendulkar’s Enduring Trust Powers Brands Despite Overexposure Concerns

Sachin Tendulkar is a famous former Indian cricket player who still appears in many advertisements.

OpenAI recently partnered with him to promote the helpful use of artificial intelligence.

More than 23 brands now use Tendulkar as an ambassador.

Companies value him because people across different generations trust and respect him.

He has also avoided endorsing alcohol and tobacco brands.

Some experts think his calm and familiar image works for both traditional and newer companies.

However, one critic says it is not clear whether his popularity helps every brand sell more.

The critic also warns that appearing for too many brands could make his advertisements less special.

Another expert suggests that brands should use creative campaigns rather than relying only on his face.