Clean Centralised Data Seen as Key to E-Commerce AI Success

E-commerce companies are using AI to help sell products and manage their businesses.

But AI needs accurate and well-organised information to work properly.

Product, inventory and customer information is often stored in separate systems.

This can stop AI from seeing the full picture.

If the information is wrong, AI may repeat and expand those mistakes.

For example, it could advertise an item that is already out of stock.

Nisum recommends bringing data together and assigning responsibility for keeping it accurate.

The report says companies that prepare their data can have a better chance of turning AI experiments into useful business tools.