Coca-Cola Partners ICC for Maidaan Saaf at Women's World Cup

Coca-Cola India is teaming up with the ICC for the Women's Cricket World Cup in India.

They're running a 'Maidaan Saaf' campaign to help with waste management at the stadiums.

This includes helping with recycling and getting fans involved.

The goal is to educate stadium staff, volunteers, and fans on how to handle waste properly.

This is similar to what they did at the Men's World Cup, where they had a large waste-management program.