Archive · 11 Aug 2025
Masaba Gupta's Dual Growth Strategy for Beauty and Fashion
Masaba Gupta, a famous person, is making her brands bigger.
Lovechild, her beauty brand, is doing well by selling directly to customers and using fast delivery apps.
The brand also has stores where you can try the products.
On the other hand, her fashion brand, House of Masaba, is moving towards luxury items like wedding dresses and fancy jewelry, using online stores for selling.
Lovechild is also planning to bring back its perfumes and might start selling skincare products.
Both brands are adapting to changing ways people buy things and are making plans for the future.
Masaba Gupta, entrepreneur and actor, implements a two-pronged strategy for her brands.
Lovechild, Gupta's beauty brand, focuses on the mass premium market through direct-to-consumer sales and quick commerce.
House of Masaba, the fashion label, pivots towards luxury bridalwear, fine jewelry, and e-commerce.
Lovechild is expanding its physical retail presence, including kiosks, retail counters, and in-store presence.
The brand plans to relaunch its fragrance range and is evaluating a skincare entry.
- Who
- Masaba Gupta and her brands Lovechild and House of Masaba.
- What
- Masaba Gupta implements a dual brand strategy focused on mass premium beauty and luxury fashion.
- When
- Currently, with plans for future expansion.
- Where
- Focusing on digital sales, physical retail stores, and tier 2/3 cities.
- Why
- To leverage quick commerce for beauty and target luxury markets for fashion.
Lovechild's Mass Premium Focus
House of Masaba's Luxury Shift
Sales Channels
Lovechild's Mass Premium Focus
Focus on quick commerce for expansion.
House of Masaba's Luxury Shift
The brand website drives the majority of revenue.
- Brand Strategy
- Two-pronged (Mass Premium vs. Luxury)
- Lovechild Focus
- Mass Premium Beauty
- House of Masaba Focus
- Luxury Fashion
- Lovechild Revenue
- ~70% from brand website
- Retail Presence
- Kiosks, retail counters, House of Masaba stores
- Expansion Plans
- Relaunch fragrance; evaluate skincare