Festive Season Fuels Surge in India's Outdoor Advertising Spend

During the recent festive season in India, companies spent a lot more money on advertising outside of homes.

Instead of just TV and online ads, brands got very creative with billboards, farm fields, and even potholes.

They used new technology like 3D screens and augmented reality to make their ads stand out.

This festive push caused outdoor advertising spending to jump by about 20%.

Brands were able to change their ads based on the time of day or even the weather.

This increase in spending was especially strong in cities but also growing in smaller towns.

Using data also helped companies decide where to place their ads for the best results, making their campaigns more effective during this busy shopping time.