Archive · 3 Sep 2025
Alex Morgan’s Togethxr Partners with London City Lionesses
Alex Morgan's company, Togethxr, which includes other sports stars, is teaming up with the London City Lionesses, a women's soccer team.
The Lionesses will wear jerseys promoting 'Everybody Watches Women's Sports'.
This partnership starts in the 2025-26 season, with the jerseys first seen in a match against Arsenal.
Togethxr aims to promote women's sports, mirroring the Lionesses' goal to be independent.
The Lionesses were acquired by Michele Kang, who aims to elevate women’s football globally.
The partnership is unconventional, focusing on a shared mission rather than a typical sponsorship.
Togethxr is partnering with the London City Lionesses.
The jerseys will feature “Everybody Watches Women’s Sports”.
The jerseys will debut in the WSL opener against Arsenal.
Alex Morgan co-founded Togethxr.
The partnership reflects the vision of Michele Kang.
- Who
- Togethxr, co-founded by Alex Morgan, and the London City Lionesses.
- What
- A partnership for a jersey deal with the phrase “Everybody Watches Women’s Sports”.
- When
- The 2025-26 season, debuting September 6.
- Where
- The Lionesses will wear the jerseys in the WSL opener at the Emirates Stadium.
- Why
- To amplify women's sports and challenge conventions.
- Partnership
- Togethxr and London City Lionesses
- Togethxr Co-founders
- Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim
- Team
- London City Lionesses
- League
- Women’s Super League (WSL)
- Jersey Slogan
- Everybody Watches Women’s Sports
- Debuting
- September 6 at Emirates Stadium
- Lionesses owner
- Michele Kang