12 months ago
Alex Morgan’s Togethxr Partners with London City Lionesses
Alex Morgan's company, Togethxr, which includes other sports stars, is teaming up with the London City Lionesses, a women's soccer team.
The Lionesses will wear jerseys promoting 'Everybody Watches Women's Sports'.
This partnership starts in the 2025-26 season, with the jerseys first seen in a match against Arsenal.
Togethxr aims to promote women's sports, mirroring the Lionesses' goal to be independent.
The Lionesses were acquired by Michele Kang, who aims to elevate women’s football globally.
The partnership is unconventional, focusing on a shared mission rather than a typical sponsorship.
Togethxr is partnering with the London City Lionesses.
The jerseys will feature “Everybody Watches Women’s Sports”.
The jerseys will debut in the WSL opener against Arsenal.
Alex Morgan co-founded Togethxr.
The partnership reflects the vision of Michele Kang.
- Who
- Togethxr, co-founded by Alex Morgan, and the London City Lionesses.
- What
- A partnership for a jersey deal with the phrase “Everybody Watches Women’s Sports”.
- Where
- The Lionesses will wear the jerseys in the WSL opener at the Emirates Stadium.
- When
- The 2025-26 season, debuting September 6.
- Why
- To amplify women's sports and challenge conventions.
Key facts
- Partnership
- Togethxr and London City Lionesses
- Togethxr Co-founders
- Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim
- Team
- London City Lionesses
- League
- Women’s Super League (WSL)
- Jersey Slogan
- Everybody Watches Women’s Sports
- Debuting
- September 6 at Emirates Stadium
- Lionesses owner
- Michele Kang
Quotes
Alex Morgan
Co-founder of Togethxr
“We are joining forces to reaffirm that the future of women’s sports is here.”
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“It’s global, and it’s inevitable.”
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Michele Kang
Owner of the London City Lionesses
“London City Lionesses was founded to reimagine women’s football – to be bold, independent, and drive women’s football forward.”
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“Our partnership with Togethxr reflects that same goal and allows us to do it at pace.”
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