Archive · 26 Jul 2025
Health and Nutrition Driving Innovation in the Food Industry
Lots of food companies are making treats that are both yummy and good for you!
Think ice cream with protein, or sweets without the extra sugar.
Brands like Amul and Mother Dairy are changing their recipes to be healthier, while companies like Get-A-Way and BAR are focusing on using better ingredients.
People want to eat tasty things, but they also care about what's inside, so these companies are making it easier to choose healthier options.
Brands are catering to health-conscious consumers by offering tasty, wellness-focused, and guilt-free food items.
Amul launched a protein kulfi with 10g protein and 57 calories per serving, also sugar-free and probiotic.
Mother Dairy is expanding its kulfi range with artisanal flavors and a 'Koolfi Cart' initiative.
New brands like Get-A-Way and BAR are offering healthy dessert options with clean ingredients and no added sugar.
Consumers are increasingly seeking fresh, unprocessed foods and limiting artificial additives.
- Who
- Amul, Mother Dairy, Get-A-Way, BAR, The Brooklyn Creamery, and Scandalous Foods are among the brands highlighted.
- What
- Food brands are creating healthier dessert and snack options that cater to consumers' growing interest in health and nutrition.
- When
- Recent market trends are seeing brands adapt and create new offerings.
- Where
- The products are available in India, with some specific initiatives in Delhi-NCR.
- Why
- To meet the growing consumer demand for healthier, yet still indulgent, food choices.
Traditional Products
New Age Brands
Product Focus
Traditional Products
Prioritize taste and familiarity with mindful consumption.
New Age Brands
Focus on health benefits with minimal impact on indulgence.
- Amul Protein Kulfi Protein
- 10g per 60g serving
- Amul Protein Kulfi Calories
- 57 per serving
- Get-A-Way Repeat Purchase Rate
- 47%
- BAR Dark Chocolate
- 70%+ cocoa
- The Brooklyn Creamery launch
- 2016