Archive · 1 Feb 2026
Ambika Gupta Transforms Celebrations into Immersive Stories
Ambika Gupta is a designer who turns ordinary celebrations into magical, story-filled experiences.
She started her company, The A-Cube Project, after a big wedding project in Chennai.
Instead of just decorating, she focuses on the emotions and memories of her clients.
For example, she created a Van Gogh-inspired setup for an art-loving bride and a Bali-themed celebration for a couple's first trip together.
She also worked on a TV show, 'Made in Heaven' Season 2, to make the sets feel real and emotional.
Ambika believes in using technology like AI and projection mapping to make her designs even more immersive.
Her advice to young entrepreneurs is to be organized, keep learning, and stay true to themselves.
She thinks the best designs are not just beautiful but make people feel something special.
Ambika Gupta founded The A-Cube Project, specializing in immersive, emotion-driven design for celebrations and events.
Her design approach focuses on personal stories, memories, and cultural nuances to create deeply resonant spaces.
Notable projects include high-profile weddings, fashion collaborations, and cinematic sets for Amazon Prime's 'Made in Heaven' Season 2.
Gupta's leadership philosophy emphasizes clarity, care, and consistency, allowing creativity and teamwork to thrive.
She uses advanced technology like AI-assisted ideation and projection mapping to enhance the immersive experience of her designs.
- Who
- Ambika Gupta, founder of The A-Cube Project
- What
- Transforming celebrations into immersive, emotion-driven experiences through design
- When
- Not specified, but includes recent projects and collaborations
- Where
- Primarily in India, with notable projects in Chennai and collaborations with international brands
- Why
- To create deeply personal and culturally resonant spaces that evoke emotions and tell stories
- Name
- Ambika Gupta
- Company
- The A-Cube Project
- Notable Clients
- Gaurav Gupta, Torani, Amazon Prime's 'Made in Heaven' Season 2
- Leadership Philosophy
- Clarity, care, and consistency
- Design Approach
- Emotion-driven, personalized storytelling
- Technology Used
- Advanced digital visualization, AI-assisted ideation, projection mapping
- Advice for Entrepreneurs
- Be organized, build systems, stay financially aware, keep learning, and be comfortable in your own skin