Archive · 20 Aug 2026
Lufthansa Turns Flying Etiquette Rules Into Wearable Fashion
Lufthansa made a small clothing collection about being polite while flying.
The clothes include shirts, hoodies, caps and bags.
One message says the person in the middle seat should get both armrests.
Another says people should ask before reclining their seats.
A boarding message tells passengers not to rush when boarding starts.
Another reminds people to leave the plane by row instead of crowding the aisle.
Some items say passengers should text their mothers after landing.
The collection also says clapping after landing is a matter of personal choice.
Lufthansa shared the collection online and at airports to start conversations about travel manners.
Lufthansa launched a seven-piece Travel Etiquette Collection with advertising agency Serviceplan.
The limited-edition range includes hoodies, sweatshirts, T-shirts, caps, tote bags and other accessories.
Messages cover middle-seat armrests, responsible reclining, group boarding, row-by-row exiting and post-landing applause.
Lufthansa advises middle-seat passengers to use both armrests and travelers to ask before reclining.
The collection is promoted through social media, selected influencers and airport advertising placements.
- Who
- Lufthansa, working with advertising agency Serviceplan.
- What
- A seven-piece limited-edition Travel Etiquette Collection featuring clothing and accessories printed with flying-etiquette messages.
- When
- The collection was released on 31 July.
- Where
- It is promoted through TikTok, Instagram, Pinterest, selected influencers and out-of-home airport placements.
- Why
- To present common, unwritten rules of flying in a humorous and wearable way while encouraging consideration among passengers.
Etiquette Guidance
Personal Preference
Clapping after landing
Etiquette Guidance
Lufthansa treats post-landing applause as a matter of individual preference rather than a strict etiquette rule.
Personal Preference
Passengers may choose to clap or not clap after landing; the collection does not impose one required behavior.
- Collection
- Travel Etiquette Collection
- Release date
- 31 July
- Collaborator
- Serviceplan
- Size
- Seven pieces
- Featured messages
- “Middle seat gets the armrests,” “Recline responsibly” and “Boarding by group hits different”
- Etiquette guidance
- Lufthansa recommends asking the passenger behind before reclining and waiting for one's boarding group.
- Distribution
- Lufthansa social-media channels, selected influencers and airport out-of-home placements
