Archive · 28 Jun 2025
PVR Inox Leverages Film Re-releases for Boost in Revenue
PVR Inox is bringing back old movies to theaters!
They're showing classics like Umrao Jaan again, which is helping them make more money.
This re-release idea started after the pandemic to get people back to the movies.
It's working so well that it's become a regular thing, not just a way to fill empty times.
They're also trying new ways to make money, like having other companies run some of their theaters and selling snacks through delivery apps.
It's all about using the past to make a successful future!
PVR Inox is re-releasing classic films, contributing 8.5% of total revenue.
Umrao Jaan, a 1981 classic, is among the films re-released.
The re-release strategy began post-COVID to boost footfalls.
PVR Inox is also expanding with new business models, like FOCO properties.
The company is diversifying with food and beverage listings on delivery platforms.
- Who
- PVR Inox is re-releasing films.
- What
- PVR Inox is re-releasing classic movies and expanding business models.
- When
- The re-release strategy started in the post-COVID era.
- Where
- The re-releases are in PVR Inox theaters.
- Why
- To boost revenue and offer a mix of new and classic content.
- Revenue Contribution (Re-releases)
- 8.5%
- Film Featured
- Umrao Jaan
- Strategy Origin
- Post-COVID
- Business Model
- FOCO (Franchise-owned, company-operated)
- Focus
- Nostalgia & Revenue