Archive · 21 Aug 2026
Care Hospitals Launches Pranaam to Strengthen Elder-Friendly Healthcare
Care Hospitals has started a new programme called Pranaam in Visakhapatnam.
It is meant to make healthcare easier and more comfortable for older people.
The programme can help with hospital visits, medical tests and appointments.
It also focuses on preventing illness and supporting emotional wellbeing.
Families and caregivers can receive support too.
The programme is designed to provide care beyond a single hospital treatment.
Officials said many older people need extra help as they age.
They also said India has more than 150 million senior citizens, so services like this may become increasingly important.
Care Hospitals launched the Pranaam elder-care initiative in Visakhapatnam on Thursday.
The programme was introduced ahead of World Senior Citizen Day, observed on August 21.
Pranaam focuses on continuity of care, preventive health, emotional wellbeing and caregiver support.
It aims to simplify hospital visits, investigations, specialist consultations and follow-up appointments for older adults.
Officials said India’s senior citizen population has crossed 150 million, increasing demand for responsive elderly healthcare.
- Who
- Care Hospitals launched Pranaam, with City Commissioner of Police Shankhabrata Bagchi inaugurating it alongside healthcare officials and staff.
- What
- Pranaam is an elder-care initiative focused on accessible, personalised and supportive healthcare for senior citizens.
- When
- It was launched on Thursday, on the eve of World Senior Citizen Day, observed on August 21.
- Where
- Visakhapatnam, India.
- Why
- The initiative aims to address the growing healthcare needs of older adults and make hospital visits, consultations and follow-up care easier.
- Initiative
- Pranaam
- Organisation
- Care Hospitals
- Location
- Visakhapatnam
- Focus areas
- Continuity of care, preventive health, emotional wellbeing, caregiver support and healthy ageing
- Target group
- Senior citizens
- India’s senior citizen population
- More than 150 million
- Launch occasion
- The eve of World Senior Citizen Day, observed on August 21