Archive · 23 Nov 2025
Hedge Fund Invests in Hermès Bags, Delivers High Returns
A new hedge fund lets people invest in Hermès bags, like Birkin and Kelly, and can sell them back to investors for a profit.
The fund has made a lot of money so far and is backed by Christie’s, a famous auction house.
Investors also get to buy the bags themselves if they want to.
First hedge fund dedicated to Hermès bags launched by Luxus
Initial fund raised $1M, realized 34% ROI in 43 days
Second fund raised $2M, backed by Christie’s
Investors get first pick for resales and own equity in the portfolio
Hermès bags valued as strong investment assets, reselling for up to 3x retail
- Who
- Luxus, Dana Auslander (former Blackstone executive)
- What
- Launched a hedge fund investing in Hermès bags
- When
- Initial fund raised in May, second fund raised afterwards
- Where
- Not specified
- Why
- To cater to collectors who want to invest in luxury items they collect
- ROI (Initial Fund)
- 34% in 43 days
- Backer of Second Fund
- Christie’s
- Average Resale Timeline
- 43 days
- Secondary Market Price Multiplier
- 2-3x retail