Archive · 30 Sep 2025
Radico Khaitan Launches New Vodka Variant Nationwide
Radico Khaitan, a big alcohol maker in India, released a new vodka flavor called Jamun SpicyMint.
It mixes jamun, mint, and spice for a unique taste.
It first came out in Uttar Pradesh and will soon be in other states like Maharashtra, Goa, and Karnataka.
The new drink is aimed at younger people who like trying new flavors.
Radico Khaitan's Magic Moments vodka is already very popular, and this new flavor is expected to add to their success.
The company has distilleries and exports alcohol around the world.
Radico Khaitan launched Jamun SpicyMint vodka under its Magic Moments range.
The product is initially available in Uttar Pradesh, with plans to expand nationally.
The new vodka flavor combines jamun, mint, and spice.
Magic Moments brand sold over 7 million cases in FY2025 and grew 20% in Q1 FY2026.
Radico Khaitan is a major Indian alcohol manufacturer.
- Who
- Radico Khaitan
- What
- Launched Jamun SpicyMint vodka
- When
- September 29, 2025
- Where
- Uttar Pradesh initially, expanding nationwide
- Why
- To expand Magic Moments range and target young consumers
- Product Name
- Jamun SpicyMint
- Brand
- Magic Moments Flavours of India
- Launch Date
- September 29, 2025
- Initial Availability
- Uttar Pradesh
- Target Audience
- Young consumers
- Uttar Pradesh Bottle Price (750ml)
- ₹710
- Magic Moments FY2025 Volume
- 7 million cases
- Magic Moments Q1 FY2026 Growth
- 20%