Archive · 1 Jul 2025
Birla Opus Launches Colourful Campaign Featuring Iconic Landmarks
Birla Opus Paints released a new ad campaign that brings colorful changes to India’s famous landmarks!
The campaign, called “Celebrating Colours of India,” shows the Gateway of India getting a digital makeover.
The ad includes the animated Opus Boy, who makes the monument look bright and fun.
The goal is to showcase the brand's colorful paint options.
The campaign will be shown on TV, online, and in other places to reach people all over India.
The company, part of the Aditya Birla Group, wants to become a top paint brand.
Birla Opus Paints launched a new brand campaign called “Celebrating Colours of India” on July 1, 2025.
The campaign digitally reimagines Indian monuments, starting with the Gateway of India.
The ad features the Opus Boy character transforming the Gateway of India with colourful patterns.
The campaign was developed by Leo India and produced by Zombie Studios Brazil.
The campaign will be launched across multiple platforms including television, digital, and print.
- Who
- Birla Opus Paints, a brand under Grasim Industries, launched the campaign.
- What
- Birla Opus Paints launched a campaign that digitally reimagines India’s iconic monuments with vibrant colours.
- When
- The campaign was launched on July 1, 2025.
- Where
- The campaign starts with Mumbai's Gateway of India and will roll out across India.
- Why
- To celebrate India’s heritage through vibrant colors and establish itself in the decorative paints sector.
- Company
- Birla Opus Paints (Grasim Industries)
- Campaign Title
- Celebrating Colours of India
- Launch Date
- July 1, 2025
- Focus
- Reimagining Indian Monuments
- Creative Agency
- Leo India
- Production Studio
- Zombie Studios Brazil