Archive · 19 Dec 2025
Sony Acquires 41% Stake in Peanuts Franchise
Sony Pictures and Sony Music Entertainment (Japan) are buying a big part of the Peanuts franchise for $457 million.
This makes Sony the biggest owner of the franchise, which includes characters like Snoopy, Charlie Brown, and Woodstock.
The deal is almost done, and it means that Sony will now manage most of the Peanuts business.
The creator's family will keep a small part of the franchise.
Peanuts is a very old and famous comic strip that has been read by millions of people around the world.
Sony plans to use these characters in movies, TV shows, games, and music.
Sony Pictures and Sony Music Entertainment (Japan) are acquiring a 41% stake in the Peanuts franchise for $457 million.
The deal will transfer an effective 80% stake in Peanuts Holdings LLC to Sony Group.
The creator's family, Charles M. Schulz, will retain a 20% share.
Peanuts Holdings LLC, including Peanuts Worldwide, will become a consolidated subsidiary of the Sony Group.
Sony plans to expand the Peanuts franchise across theatrical films, streaming services, games, and music.
- Who
- Sony Pictures Entertainment and Sony Music Entertainment (Japan)
- What
- Acquisition of a 41% stake in the Peanuts franchise
- When
- Near completion
- Where
- Global
- Why
- To grow the global family IP of Peanuts across various platforms
- Deal Value
- $457 million
- Sony's Stake
- 41%
- Total Stake Transfer
- 80% to Sony Group
- Current Owner
- WildBrain (Canadian media company)
- Creator's Family Share
- 20%
- Peanuts Holdings LLC
- Consolidated subsidiary of Sony Group
- Peanuts Worldwide
- Wholly owned subsidiary of Peanuts Holdings LLC
- Global Reach
- 2600 papers, 355 million readers, 75 countries, 21 languages