Archive · 27 Jan 2026
Regional Beverage Makers Launch No-Sugar Sodas
Some smaller drink companies in India are making new sodas without sugar.
They think more young people want healthier drinks.
These companies are making sure their new sugar-free drinks are not too expensive, so more people can try them.
Big companies like Pepsi and Coca-Cola are also making sugar-free drinks.
Even though many Indians still like sugary drinks, more people are becoming aware of health problems like diabetes and obesity, so they want drinks with less or no sugar.
These smaller companies are trying to compete with bigger brands by offering good prices and healthier options.
Regional beverage companies are launching low- and no-sugar soda variants to cater to health-conscious consumers.
Lahori Zeera plans to launch a stevia-based no-sugar variant by March, priced at ₹10 for a 200ml bottle.
House of Bindu has reduced sugar content in new products and plans to launch a sugar-free version of its popular Bindu jeera drink.
Sosyo Hajoori, in partnership with Reliance Consumer Products, is exploring low- to no-sugar variants of their beverages.
Varun Beverages reports that low- and no-sugar products account for 56% of their global sales volumes and 45% in India.
- Who
- Regional beverage companies like Lahori Zeera, House of Bindu, Sosyo Hajoori, and Varun Beverages
- What
- Launching low- and no-sugar soda variants to cater to health-conscious consumers
- When
- Lahori Zeera plans to launch by March; House of Bindu and Sosyo Hajoori have recent and upcoming launches
- Where
- Core markets in India, including Punjab, Karnataka, Gujarat, and nationwide
- Why
- To tap into the growing demand for healthier beverage options among young, health-conscious consumers
- Lahori Zeera
- Punjab-based beverage company launching stevia-based no-sugar variant
- House of Bindu
- Karnataka-based company reducing sugar content in new products
- Sosyo Hajoori
- Gujarat-based legacy player with Reliance Consumer Products partnership
- Varun Beverages
- Maker of Pepsi and Mirinda, with 56% global sales from low-sugar products
- Pricing
- No-sugar variants priced competitively at ₹10 for 200ml bottle
- Market Trend
- Growing demand for low- and no-sugar beverages in India
- Diabetes Prevalence
- India has about 100 million adults living with diabetes
- Consumer Demand
- Driven by awareness around diabetes, obesity, and high BMI