Archive · 22 Aug 2025
Family Hair Remedy to 48 Cr Business
Imagine an 84-year-old grandpa who was bald, but then his hair started growing back!
His family, inspired by this, created a hair oil based on his research.
They made a company called Avimee to sell it.
The business grew quickly thanks to social media, but they struggled to keep up with all the orders at first.
Now, the company is doing really well, making a lot of money and selling lots of products, all while being open about how they make things and what's in them.
The company's main goal is to give people hope that they can regrow their hair.
An 84-year-old grandfather's hair regrowth sparked the creation of Avimee Herbal.
The company's initial product was a hair oil formulated by the grandfather using Ayurvedic principles.
Viral social media posts led to a surge in orders, causing fulfillment delays and customer complaints.
Avimee Herbal's revenue grew from Rs 3.9 crore in FY22 to Rs 48.3 crore in FY24.
The company focuses on in-house manufacturing to control quality and transparency.
- Who
- The company was started by the Agarwal family.
- What
- Avimee Herbal, a hair care company, was founded after an 84-year-old man's hair regrew.
- When
- The business began around January 2021.
- Where
- The company operates from Surat, India.
- Why
- The business started after an 84-year-old grandfather began regrowing hair using his own remedy.
Customer perspective
Company perspective
Product Efficacy
Customer perspective
Some customers experienced reduced hair fall, improved growth, and enhanced texture.
Company perspective
Other customers reported changes in formulations, variations between batches, and the need for continued use for benefits.
Pricing
Customer perspective
Consumers may find the products priced higher than rivals.
Company perspective
The company believes transparency bridges this gap.
- Company Name
- Avimee Herbal
- Founder
- RK Choudhary (Nanaji) and the Agarwal Family
- Product Origin
- Family remedy
- FY24 Turnover
- Rs 48.3 crore
- Daily Units Shipped
- Around 15,000