Archive · 28 Nov 2025
iPhone 17 Leads Singles' Day Sales in China
During China's Singles' Day shopping festival, Apple's iPhone 17 was the most popular smartphone, making up 26% of all sales.
This helped overall smartphone sales grow by 3% compared to last year.
However, without Apple, sales actually dropped by 5%, showing that people are being careful with their money due to economic worries.
Huawei and Xiaomi saw their sales fall.
Even though the total sales for the festival were a record 1.70 trillion yuan, people didn't seem very excited about shopping.
Meanwhile, Apple's iPhone Air, which was expected to be a big hit, didn't sell well.
This led Apple to cut production and delay plans for a new version.
Other companies like Oppo, Vivo, and Xiaomi also decided not to launch their own slim phones because of the iPhone Air's poor performance.
Apple's iPhone 17 led Singles' Day smartphone sales in China with a 26% market share.
Overall smartphone sales rose by 3%, but excluding Apple, sales fell by 5%.
Huawei's market share dropped from 17% to 13%, and Xiaomi's sales also declined.
Total Singles' Day sales across all platforms reached 1.70 trillion yuan, up from last year.
Economic concerns, including a property sector crisis, dampened consumer enthusiasm.
- Who
- Apple, Huawei, Xiaomi, Chinese consumers
- What
- Singles' Day smartphone sales in China and the impact of iPhone Air's poor demand
- When
- November 2025
- Where
- China
- Why
- Strong demand for iPhone 17, economic concerns, and poor reception of ultra-thin smartphones
Apple's Success
Economic Concerns
Market Performance
Apple's Success
Apple's iPhone 17 led Singles' Day smartphone sales in China with a 26% market share, contributing to a 3% overall sales increase.
Economic Concerns
Excluding Apple, smartphone sales fell by 5%, indicating consumer caution due to economic concerns.
Economic Impact
Apple's Success
Apple's strong performance suggests robust demand for its products despite economic challenges.
Economic Concerns
Economic concerns, including a property sector crisis, dampened consumer enthusiasm and overall spending.
- Total Sales
- 1.70 trillion yuan ($240 billion)
- Apple's Market Share
- 26%
- Huawei's Market Share
- 13% (down from 17%)
- Xiaomi's Market Share
- 17% (down from last year)
- Overall Sales Growth
- 3% increase (excluding Apple, 5% decrease)
- iPhone Air Demand
- Poor, leading to production cuts and delayed successor plans
- Chinese Manufacturers' Response
- Cancelled or postponed ultra-thin smartphone projects
Sources
Apple's iPhone 17 leads Singles’ Day smartphone sales in China, Huawei and Xiaomi struggle
Chinese Phone Makers Pause Ultra-Thin Flagship Plans After iPhone Air Underperforms
Oppo, Vivo, Xiaomi Cancel Slim Phone Launch Plans After iPhone Air Poor Demand
