Archive · 23 Jul 2025
Producers Discuss The Future of Comedy on the Big Screen
Movie producers talked about why it's harder to find comedies in movie theaters these days.
They explained that some comedies are now made for streaming services like Amazon Prime instead.
While some people love to watch stand-up comedians live, it's harder to get people to see comedies in theaters.
Producers are also putting funny bits into big action movies like superhero films.
Some people think making comedy has changed, with more emphasis on online content and creators becoming brands.
The goal is to figure out how to bring people together to laugh at comedies in theaters again.
Producers discussed the declining presence of comedies in movie theaters at the AVP Summit in Italy.
Jordana Mollick noted her Christmas comedy "Oh. What. Fun" will stream on Amazon Prime.
Mike Farah highlighted the rise of stand-up comedy contrasting the challenges faced by scripted comedies.
Joe Farrell mentioned studios incorporating comedy into other genres, like superhero films.
The discussion touched upon the shift in comedy development towards digital content and branded personalities.
- Who
- Jordana Mollick, Mike Farah, Joe Farrell, and Gary Lucchesi.
- What
- A discussion about the future of comedy on the big screen.
- When
- Wednesday, at the AVP Summit.
- Where
- Northern Italy.
- Why
- To examine the decline of comedies in movie theaters and discuss future strategies.
Challenges
Opportunities
Comedy's Place
Challenges
Scripted comedies face challenges in theatrical releases.
Opportunities
Stand-up comedy is booming.
Comedy Development
Challenges
Comedy development has shifted away from collaboration.
Opportunities
There is a decline in number of projects being made.
- Event
- AVP Summit
- Location
- Northern Italy
- Participants
- Jordana Mollick, Mike Farah, Joe Farrell
- Mollick's Project
- "Oh. What. Fun"
- Farah's observation
- Shift to digital content