Archive · 6 Jan 2026
Dell Aims to Revive Underperforming PC Business
Dell's CEO, Michael Dell, said sorry to tech reporters and fans at a big tech event.
He admitted that Dell made some wrong choices about how they presented their products.
He promised that Dell will listen more to customers and make better decisions to improve their computer business.
This is because Dell's computer sales haven't been doing as well as they hoped.
Michael Dell wants everyone to know that Dell is ready to change and do better in the future.
Dell's CEO, Michael Dell, apologized for past branding decisions at a CES preview event.
He acknowledged that the company didn't listen to customer feedback regarding branding.
Dell aims to course correct and improve its underperforming PC business.
The apology was made in front of tech reporters and enthusiasts.
Michael Dell emphasized the importance of humility and learning from past mistakes.
- Who
- Dell, led by CEO Michael Dell
- What
- Apologized for past branding decisions and aims to revive underperforming PC business
- When
- During a CES preview in December
- Where
- At the CES preview event
- Why
- To acknowledge past mistakes and commit to course correction
- Company
- Dell
- Business Segment
- PC
- Event
- CES preview in December
- Key Figure
- Michael Dell (CEO)
- Apology Context
- Branding decisions