Archive · 13 Aug 2026
Former Luma AI Exec Verena Puhm Launches Production Company Matriarch
A filmmaker named Verena Puhm just started a new company called Matriarch.
She used to work at a technology company called Luma AI.
Her new company makes movies and TV shows that use artificial intelligence.
They are also making projects for other people and brands.
Matriarch has four ideas in the works, including a drama, an adult cartoon, a horror movie, and a funny animated series.
The company is testing something called 'Affective Content Intelligence.'
That means they want to measure how people's feelings and bodies react when they watch things.
Instead of just counting clicks, they want to know how stories make people feel.
They hope this information will help them decide what shows to make in the future.
Verena Puhm, former Luma AI executive and filmmaker, has launched LA-based production company Matriarch.
Matriarch develops and produces AI-native and hybrid productions, including work for third parties and brands.
Its development slate includes Colors in the Dark, All the Leading Men, G-Pigs, and Chomper Romp.
The company is building 'Affective Content Intelligence' combining biometric signals, self-reported emotional intent, and content data.
Creative collaborators include TEDRA aka TT The Artist, Joachim M. Weber, and David Sulpizio; the company is self-funded.
- Who
- Verena Puhm, a filmmaker and former Luma AI executive who was Head of Dream Lab LA at Luma AI.
- What
- Launched the Los Angeles-based production company Matriarch to develop and produce AI-native and hybrid productions.
- When
- Not specified in the article.
- Where
- Los Angeles (LA).
- Why
- To build a studio for the future of entertainment, using audience emotional and physiological response to inform what gets made.
- Company
- Matriarch
- Founder
- Verena Puhm, former Head of Dream Lab LA at Luma AI
- Headquarters
- Los Angeles (LA)
- Funding
- Self-funded
- Development slate
- Colors in the Dark; All the Leading Men; G-Pigs; Chomper Romp
- Technology
- Affective Content Intelligence
- Producer
- Morenike Dosu
- Founder's notable credits
- Free Leonard Peltier (Sundance 2025); Disaster at Devil's Jaw (2023)