Archive · 10 Jun 2025
Indian Superfood Market Booms Post-COVID, Fueled by Health Awareness
Imagine lots of people in India are now really interested in healthy foods.
This is because they want to stay strong and healthy, especially after what happened with COVID.
Foods like pumpkin seeds and chia seeds are becoming very popular.
India is even growing more of these superfoods now.
While prices can change, these healthy foods are generally affordable, except for one called makhana.
Making makhana is still hard work, needing people to do it all by hand.
So, the demand for healthy foods is increasing.
Indian superfood market is booming post-COVID due to health awareness.
Consumption of pumpkin seeds has increased dramatically.
Chia seed consumption has quadrupled in four years.
India has become a major producer of chia seeds.
Makhana prices have significantly increased, highlighting need for tech.
- Who
- Industry leaders Rishab Jain and Gunjan Jain.
- What
- The Indian superfood market is experiencing significant growth.
- When
- Post-COVID era.
- Where
- India.
- Why
- Driven by increased health and immunity awareness.
- Market Growth Driver
- Increased health and immunity awareness
- Chia Seed Consumption Increase
- Quadrupled
- Pumpkin Seed Consumption
- Increased twenty-fold
- Chia Seed Production Increase
- From 6,000 to 16,000 tonnes
- Makhana Price Increase (since 2017)
- From ₹300/kg to ₹1,400-1,500/kg