Archive · 11 Nov 2025
Shoppin' Secures $3 Million Seed Funding to Expand AI Shopping Experience
Imagine you want to buy a cool outfit but don't know exactly what to search for.
Shoppin' is a new app that uses smart computer technology, called AI, to help you find clothes in fun ways.
Instead of just typing words, you can show it a picture of something you like, describe the feeling you want to have, or even mix pictures and words.
It's like having a fashion friend who understands your style!
They just got more money to grow their app and help more people in places like the US find awesome clothes.
They want to become super popular with young people by making online clothes shopping more like exploring a cool magazine or social media feed, rather than just a boring list of items.
This helps people find exactly what they want, even if they don't know the name of it yet.
Shoppin' has raised $3 million in a seed funding round from Mixi Global Investments and Info Edge Ventures.
The funding will be used to expand shoppin's AI-powered shopping experience into the US and other Western markets.
The startup aims to acquire over 1 million users in these markets within the next six months.
Shoppin' offers an AI-powered multi-modal search engine for apparel, utilizing images, text, and descriptions.
The company also provides virtual outfit try-ons and personalized recommendations, focusing on Gen Z's aesthetic exploration.
This funding brings shoppin's total raised capital to $4 million to date.
- Who
- AI-powered fashion startup shoppin'
- What
- Raised $3 Million in seed funding to expand its AI-led shopping experience.
- When
- Not explicitly stated, but development mentioned in context of current AI adoption.
- Where
- Primarily US and other Western markets.
- Why
- To fund expansion, invest in US creator collaborations, Gen Z community programs, and AI-driven product enhancements.
Traditional Search
Shoppin's AI-Driven Search
Search Method
Traditional Search
Relies on keyword-based searches.
Shoppin's AI-Driven Search
Utilizes images, text prompts, product descriptions, or a combination for intuitive discovery.
Discovery Focus
Traditional Search
Focused on specific product searches.
Shoppin's AI-Driven Search
Aimed at aesthetic exploration and 'vibe'-oriented discovery.
- Company
- shoppin'
- Funding Round
- Seed
- Amount Raised
- $3 Million
- Investors
- Mixi Global Investments, Info Edge Ventures
- Founding Year
- 2024
- Founders
- Shlok Bhartiya, Utsav Soi
- Total Funding to Date
- $4 Million