Archive · 19 Sep 2025
ASCI Names New Chairman, Marks 40-Year Anniversary
ASCI, a group that makes sure ads are fair, has a new boss: Sudhanshu Vats.
ASCI is celebrating 40 years!
They plan to teach kids about ads through a program called 'AdWise.'
They'll also research how kids use technology.
ASCI wants ads to be honest and help consumers.
They will be expanding and creating new resources and tools for its members.
For a voluntary program, they are good at making sure ads follow the rules.
They are also looking to the future of ethical advertising and helping people and businesses with this.
Sudhanshu Vats of Pidilite Industries Ltd. is the new ASCI chairman.
ASCI celebrates its 40th anniversary in October.
S Subramanyeswar is named vice-chairman, and Paritosh Joshi is the honorary treasurer.
ASCI is launching a children’s advertising and media literacy program, AdWise.
ASCI will launch additional initiatives including a partnership with Khaitan & Co.
- Who
- Advertising Standards Council of India (ASCI)
- What
- Announced a new chairman and key initiatives for its 40th anniversary
- When
- ASCI's 39th AGM, marking its 40th year in October
- Where
- India
- Why
- To continue promoting responsible advertising and consumer protection
- Organization
- Advertising Standards Council of India (ASCI)
- New Chairman
- Sudhanshu Vats
- Vice-Chairman
- S Subramanyeswar
- Honorary Treasurer
- Paritosh Joshi
- Anniversary
- 40 years
- FY24-25 Compliance Rate (Print)
- 98%
- FY24-25 Compliance Rate (TV)
- 97%
- FY24-25 Compliance Rate (Digital)
- 81%