Archive · 16 Jun 2025
TRAI Launches Pilot for Digital Consent to Combat Spam Calls
Imagine businesses calling and texting you even though you don't want them to.
TRAI is creating a new system to stop this.
Companies will now need your permission before sending ads.
This project starts with banks because of the risk of fraud.
This new system checks if businesses have your permission the right way.
If it works well, it will be expanded to all businesses.
This aims to give you more control over your phone and reduce unwanted messages.
TRAI is launching a pilot project to digitally verify customer consent for commercial communications.
The project aims to address consumer complaints about spam from businesses with whom they've interacted.
The Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018 allows businesses to contact consumers if consent is given.
The pilot involves banks, prioritizing due to the sensitivity of banking transactions and fraud risks.
The project will validate the digital consent registration and lay the groundwork for scaling.
- Who
- TRAI, RBI, select banks, and telecom service providers (TSPs).
- What
- TRAI is launching a pilot project for digital consent verification.
- When
- The pilot project is commencing soon.
- Where
- India
- Why
- To verify consumer consent for commercial communication and reduce spam complaints.
Consumers
Businesses
Communication Preferences
Consumers
Consumers want to reduce unwanted commercial communication.
Businesses
Businesses want to communicate with customers for marketing.
- Initiating Body
- TRAI
- Collaborators
- RBI and select banks
- Main Goal
- Verify digital consent and curb spam
- Focus Area
- Banking sector
- Regulation Referenced
- TCCCPR, 2018
- Type
- Pilot Project under Regulatory Sandbox framework
