Tata Elxsi's Journey: Hype vs. Consistency

S. Devarajan, who used to lead Tata Elxsi, wrote a book about how the company grew.

He says both hype (like good marketing) and consistency (like stability) are important for a company to succeed.

One big moment was when Ratan Tata suggested changing the company's name, but Devarajan convinced him to keep it.

Instead of copying other big IT companies, Tata Elxsi focused on areas where they could be leaders.

They even created a famous animation software called Maya.

Devarajan believes in keeping a strong team and doing things differently to win.

He advises young founders to stay unique and not just follow trends.