Archive · 31 Jan 2026
Nootie founders bag Shark Tank deal
The founders of Nootie, a pet food brand, appeared on Shark Tank India 5 and got emotional during their pitch.
They impressed the Sharks, especially with their gesture for stray dogs.
They secured a deal with Namita Thapar and Anupam Mittal, receiving Rs 1 crore for 4% equity and another Rs 1 crore in royalties.
After the show, they saw a 2.5x jump in sales and gained recognition.
Akshay Mahendru, one of the founders, shared that the experience was exciting and fulfilling.
They appreciate the support and expertise from their investors, which makes them feel secure about the brand's future.
Nootie founders appeared on Shark Tank India 5 and secured a deal with Namita Thapar and Anupam Mittal.
They received Rs 1 crore for 4% equity and Rs 1 crore in royalties until recoupment.
Akshay Mahendru, a founder, got emotional during the pitch but impressed the Sharks with their gesture for stray dogs.
The brand saw a 2.5x jump in sales and increased recognition after the show.
Akshay expressed gratitude for the investors' support and expertise, which makes them feel secure about the brand's future.
- Who
- Nootie founders (Akshay Mahendru, his brother, and father)
- What
- Bagged a deal on Shark Tank India 5
- When
- A few weeks ago (specific date not mentioned)
- Where
- On Shark Tank India 5
- Why
- To secure investment and grow their pet food brand
- Founders
- Akshay Mahendru, his brother, and father
- Investors
- Namita Thapar and Anupam Mittal
- Investment Amount
- Rs 1 crore
- Equity Percentage
- 4%
- Royalty Deal
- Rs 1 crore until recoupment
- Sales Jump
- 2.5x increase in call-outs
- Show
- Shark Tank India 5
- Air Time
- Every Monday-Friday at 10 pm on Sony TV and SonyLiv