Archive · 23 Jul 2025
Eton Solutions and Asas Capital Partner for Middle East Wealth Service
Imagine a service designed to help very wealthy families manage their money.
Eton Solutions, a tech company, is teaming up with Asas Capital, a company with experience helping wealthy families in the Middle East.
Together, they're creating a new service called 'Family Office as a Service.'
This service will use Eton's technology to help manage investments and finances.
It's like having a team of experts to handle all the complicated financial details.
This service is especially for families with a lot of money, making sure their wealth is managed wisely and securely, helping them plan for the future.
Eton Solutions partnered with Asas Capital to launch 'Family Office as a Service' in the Middle East.
The partnership aims to combine Eton's ERP technology with Asas Capital's regional expertise.
Asas Capital, based in DIFC, brings over 15 years of investment advisory experience in the GCC.
The service is targeted at ultra-high net worth and high net worth families in the Middle East.
Eton Solutions' AtlasFive platform currently manages over $1 trillion globally.
- Who
- Eton Solutions and Asas Capital.
- What
- Eton Solutions and Asas Capital are launching a 'Family Office as a Service' platform.
- When
- Announced on July 23, with no specific launch date mentioned.
- Where
- The Middle East, with a focus on the UAE and Saudi Arabia.
- Why
- To provide wealth management solutions to ultra-high net worth and high net worth families.
- Partners
- Eton Solutions and Asas Capital
- Service
- 'Family Office as a Service'
- Target Audience
- UHNW and HNW families
- Asas Capital HQ
- Dubai International Financial Centre (DIFC)
- Eton Platform
- AtlasFive
- Eton AtlasFive Assets Managed
- $1 trillion