Archive · 21 Aug 2025
Hallmark Lays Off 30, Restructures Workforce For Future
Hallmark, the company behind the Hallmark Channel, is changing things up.
They had to let go of 30 people because the way people watch TV is changing.
One of the people who lost their job was a big boss who helped make the movies and shows.
Hallmark wants to invest in new things to stay relevant.
They've also brought back someone who helped make Hallmark popular in the first place.
This person will be in charge of creating new shows and movies.
Hallmark eliminated 30 jobs across multiple departments due to business transformation.
Jimmy Holcomb, VP of Production at Hallmark Media, was among those laid off.
Hallmark aims to invest in future capabilities amidst industry changes.
Michelle Vicary, who helped establish Hallmark's channels, has been rehired.
Vicary will oversee production and original programming across Hallmark platforms.
- Who
- Hallmark, including VP of Production Jimmy Holcomb.
- What
- Hallmark eliminated 30 jobs and restructured parts of the business.
- When
- Wednesday
- Where
- Multiple areas of the organization.
- Why
- To transition the workforce to meet current business needs and invest in future capabilities.
- Job Eliminations
- 30
- Affected Executive
- Jimmy Holcomb, VP of Production
- Rehired Executive
- Michelle Vicary
- Vicary's Role
- Overseeing all production and original programming