Archive · 28 Sep 2026
TCL Sues Samsung Over Allegedly Misleading Mini LED TV Claims
TCL makes televisions and has sued Samsung over how some TVs were advertised.
TCL says Samsung called certain M Model TVs “Mini LED” televisions.
It argues that the TVs were actually based on Samsung’s regular LED televisions.
TCL says real Mini LED technology can improve picture quality.
It claims Samsung’s advertising could confuse people who want those improvements.
TCL also says the advertising hurt its sales and reputation.
Samsung disagrees with TCL’s claims.
Samsung says its descriptions are accurate and that it will defend itself in court.
TCL sued Samsung Electronics in a Los Angeles federal court over alleged false advertising of M Model TVs.
TCL claims Samsung marketed conventional LED televisions as premium Mini LED models despite lacking related technology.
The lawsuit says Mini LED technology provides improved picture quality, including greater dynamic range and higher contrast ratios.
TCL alleges the marketing could mislead consumers, harm its sales and reputation, and give Samsung an unfair advantage.
Samsung denies the allegations, says its product descriptions are accurate, and plans to vigorously defend itself in court.
- Who
- TCL sued Samsung Electronics; TCL attorney RC Harlan also commented on the allegations.
- What
- TCL alleges that Samsung falsely advertised certain M Model TVs as using Mini LED technology.
- When
- Samsung introduced the M Model TVs in March; TCL cited US Mini LED TV sales from 2023 through 2025.
- Where
- The lawsuit was filed in a Los Angeles federal court.
- Why
- TCL says the alleged misrepresentation could mislead consumers and harm TCL’s sales, reputation, and technology.
TCL’s allegations
Samsung’s response
Whether the TVs use Mini LED technology
TCL’s allegations
TCL says Samsung’s M Model TVs were derived from its standard LED range and lack the technological advancements associated with Mini LED displays.
Samsung’s response
Samsung rejects the allegations and stands behind the quality and accuracy of its product descriptions.
Effect on consumers and competition
TCL’s allegations
TCL says the marketing could mislead consumers seeking better picture quality and gave Samsung an unfair market advantage.
Samsung’s response
Samsung says the product descriptions are accurate and plans to contest TCL’s claims in court.
- Plaintiff
- TCL
- Defendant
- Samsung Electronics
- Court location
- Los Angeles federal court
- Products at issue
- Samsung’s M Model TVs
- Technology disputed
- Mini LED
- TCL’s sales claim
- TCL says it surpassed Samsung in US Mini LED TV sales between 2023 and 2025.
- Samsung’s response
- Samsung says its product descriptions are accurate and intends to vigorously defend the lawsuit.