Archive · 28 Jul 2025
Carlsberg Asia Celebrates Liverpool FC in Hong Kong and Beyond
Carlsberg Asia teamed up with Liverpool FC to throw a big party for fans!
They had a week of fun in seven Asian countries, ending in Hong Kong with a game against AC Milan.
The event celebrated the long history between Carlsberg and Liverpool FC.
There were special events like a 'Miracle Can' and appearances by famous Liverpool players.
The party included special promotions, decorations, and events to bring fans together.
It showed how football brings people together.
The goal was to celebrate the team and show appreciation for the fans.
Carlsberg Asia celebrated Liverpool FC's 2025 Asia Pre-Season Tour with a week-long celebration.
The event culminated in Hong Kong with a match against AC Milan on July 26.
Campaign spanned seven Carlsberg Asia markets, uniting fans in shared passion and celebration.
A limited-edition Miracle Can, inspired by Liverpool FC's 2005 comeback, was launched.
Activations included installations, promotions, and appearances by Liverpool FC legends.
- Who
- Carlsberg Asia and Liverpool FC fans.
- What
- A week-long celebration of Liverpool FC's partnership with Carlsberg Asia, culminating in a match and fan events.
- When
- July 2025 Asia Pre-Season Tour, culminating in Hong Kong on July 26.
- Where
- Across seven Carlsberg Asia markets, with the main event in Hong Kong.
- Why
- To celebrate the partnership between Carlsberg and Liverpool FC and to engage with fans.
Liverpool FC Perspective
Carlsberg Asia Perspective
Main Goals
Liverpool FC Perspective
Emphasis on fan engagement and legacy.
Carlsberg Asia Perspective
Focus on regional market strategy.
- Event
- Liverpool FC 2025 Asia Pre-Season Tour Celebration
- Location
- Hong Kong and other Asia markets
- Date
- July 26 (Hong Kong match)
- Partners
- Carlsberg Asia, Liverpool FC
- Featured
- Miracle Can, Liverpool FC Legends
- Markets involved
- Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam