Archive · 15 Sep 2025
Aneet Padda Appointed as New Face of Lakmē's Gen Z Beauty Movement
Lakmē, a big makeup brand in India, has chosen Aneet Padda, a rising star, to be the face of its new makeup ideas for young people (Gen Z).
This means Aneet will represent the brand and its focus on makeup that enhances natural beauty, rather than covering it up.
This is part of a bigger change in the beauty world, where people want makeup that's easy to wear and shows off who they are.
Aneet's style is all about looking good with a natural look, making her a perfect fit for Lakmē's goal of inspiring creativity and helping people express themselves.
Aneet Padda is the new face of Lakmē, India’s largest makeup brand.
Lakmē is targeting the Gen Z demographic with its new approach to beauty.
The partnership emphasizes natural radiance, skin-friendly formulas, and self-expression.
Aneet Padda's philosophy is that makeup should enhance and not cover up.
Lakmē aims to inspire creativity and self-expression through its products.
- Who
- Aneet Padda and Lakmē
- What
- Aneet Padda has been appointed as the new face of Lakmē’s Gen Z beauty movement.
- When
- Currently
- Where
- India
- Why
- To connect with the Gen Z demographic by championing individuality and self-expression through makeup.
- Brand
- Lakmē
- New Face
- Aneet Padda
- Target Demographic
- Gen Z
- Focus
- Natural radiance and self-expression
- Philosophy
- Effortless makeup that makes a statement