9 months ago
Tractor Junction Secures $22.6M Series A, Astanor's First India Investment
Tractor Junction, a company that helps farmers buy and finance vehicles, got $22.6 million from investors.
They'll use this money to grow their business and help more farmers.
This is the first time a European investment group called Astanor has invested in India.
Tractor Junction has been very successful so far and wants to keep helping farmers get better vehicles and loans.
Tractor Junction raises $22.6 million (₹200 crore) in Series A round
Led by Europe-based impact investor Astanor, marking its first India investment
Funds to be used for digital expansion, network growth, and fintech infrastructure
Aims to increase access to affordable farm vehicles and credit for rural consumers
Tractor Junction is the largest digital player in the rural vehicle segment
- Who
- Tractor Junction, Astanor, Info Edge Ventures, Omnivore
- What
- Raised $22.6 million in Series A round
- Where
- India
- When
- November 19, 2025
- Why
- To expand digital capabilities, network, and fintech infrastructure for rural consumers
Key facts
- Founded
- 2018
- Headquarters
- India
- Funding Amount
- Investors
- Astanor, Info Edge Ventures, Omnivore
- Current Stores
- 75 cities across six States
- Loans Facilitated
- ₹1,500 crore
- Partnerships
- 50+ OEMs across various vehicle segments
Quotes
Rajat Gupta
CEO and founder of Tractor Junction
“For far too long, farmers have been locked out of formal finance and quality vehicle ownership. The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit.”
thehindubusinessline.com
Hendrik van Asbroeck
Partner at Astanor
“The investment reflects conviction in the platform’s ability to strengthen rural livelihoods.”
thehindubusinessline.com
Kitty Agarwal
Representative from Info Edge
“Tractor Junction’s focus on strong fundamentals and impactful growth has positioned it as a category-defining rural mobility player.”
thehindubusinessline.com
Abhilash Sethi
Representative from Omnivore
“Tractor Junction’s focus on strong fundamentals and impactful growth has positioned it as a category-defining rural mobility player.”
thehindubusinessline.com