Archive · 17 Jun 2025
Krombacher's SPEZI Cola Mix Gains Traction in India
Imagine a fun, fizzy drink that tastes like a mix of cola and orange.
That's SPEZI, a non-alcoholic drink from Germany, now in India!
It's made by Krombacher and sold in India by Heimat Beverages.
People seem to love it, ordering it in stores and online.
To get the word out, they're advertising in movie theaters and online.
It's like a special, playful treat for everyone to enjoy!
Krombacher launched its SPEZI cola mix in India in partnership with Heimat Beverages.
Distribution of SPEZI is expanding across multiple Indian cities including Mumbai and Delhi.
The demand for SPEZI is encouraging, with positive feedback from various retail sectors.
Heimat Beverages has initiated marketing campaigns, including in-cinema advertising and digital promotions.
SPEZI is a non-alcoholic cola mix made from cola and orange soda.
- Who
- Krombacher and Heimat Beverages (Nirmaan Group)
- What
- Krombacher launched SPEZI, a cola and orange soda mix, in India.
- When
- Launched in December 2024
- Where
- India, distributed across Mumbai, Delhi, Bangalore, Goa, and Gujarat.
- Why
- To meet the demand for new flavors of non-alcoholic beverages.
- Product
- SPEZI Cola Mix
- Company
- Krombacher (Germany) & Heimat Beverages (India)
- Launch Date
- December 2024
- Distribution Areas
- Mumbai, Delhi, Bangalore, Goa, Gujarat
- Marketing
- PVR INOX cinema lobbies and digital platforms
- Type
- Non-alcoholic, cola and orange soda mix