Archive · 5 Dec 2025
Chanel Showcases New Era with Ready-to-Wear Focus
Chanel had a big fashion show in a subway station in New York.
They wanted to show that they are more than just handbags and have great clothes too.
The new boss, Matthieu Blazy, showed off jeans, sweaters, and fancy dresses.
They also showed off some fun things like a sequin I ❤️NY shirt and a squirrel-shaped handbag.
Chanel is doing well, even though they raised their prices a lot.
They want to make sure their best customers are happy and are spending a lot of money on their stuff.
Chanel held its first New York fashion show in seven years, showcasing ready-to-wear clothing alongside accessories.
Creative director Matthieu Blazy emphasized jeans, sweaters, and sequined dresses, aiming to shift focus from handbags.
The show featured a mix of high fashion and New York kitsch, including a sequin I ❤️NY T-shirt and a squirrel-shaped handbag.
Chanel's revenue declined 4.3% in 2024 but is back to single-digit growth in 2024, with the U.S. as its largest market.
Prices for Chanel accessories, like the classic flap bag, have significantly increased but have not deterred its clients.
- Who
- Chanel, under creative director Matthieu Blazy
- What
- A fashion show showcasing ready-to-wear clothing and accessories
- When
- Tuesday afternoon
- Where
- Bowery subway station, Manhattan
- Why
- To re-energize the brand and shift focus from handbags to ready-to-wear
- Event
- Chanel's Métiers d’Art show in New York
- Location
- Bowery subway station, Manhattan
- Creative Director
- Matthieu Blazy
- Price Increase (Classic Flap Bag)
- From $5,800 in 2019 to $11,300
- Key Markets
- U.S. (largest), Florida, California
