Archive · 3 Oct 2025
Apple Shifts Focus from Vision Pro to Smart Glasses
Apple is changing its plans!
They are stopping work on a new version of their Vision Pro headset for now.
Instead, they're putting more effort into making smart glasses, like those from Meta.
These glasses will use AI and voice commands.
Apple hopes to release one version soon and another with a screen later.
The goal is to keep up with companies like Meta, which already sells smart glasses.
Apple is shifting focus from Vision Pro to smart glasses development.
The company is reallocating resources from a Vision Pro project.
The initial smart glasses model may release as soon as next year (2027).
A second version with a display is planned for 2028.
Apple aims to compete with Meta Platforms' smart glasses.
- Who
- Apple
- What
- Reallocating resources from Vision Pro to Smart Glasses
- When
- 2027/2028 (smart glasses launch)
- Where
- N/A
- Why
- To compete with Meta's smart glasses
Apple's Perspective
Meta's Perspective
Market Strategy
Apple's Perspective
Prioritizing smart glasses development.
Meta's Perspective
Already marketing smart glasses, with consumer-ready models
- Company
- Apple
- Product
- Smart Glasses
- Vision Pro Halt
- Overhaul halted, resources reallocated
- Launch Timeline
- Smart glasses planned for 2027/2028
- Competitor
- Meta Platforms, Meta Quest
- Features
- AI, Voice Interaction, No screen (first version)
Sources
Apple's Vision Pro takes a backseat as iPhone maker accelerates smart glasses project to rival Meta: Report
Apple Cancels Plans For Lighter Vision Pro Headset: Here’s What It Might Launch First
Apple Smart Glasses Coming In 2026 To Rival Ray-Ban Meta, Here's Everything We Know So Far
Apple fast-tracks Smart Glasses for 2026 debut, puts Vision Pro on hold to rival Meta Ray-Bans: Report
