1 day ago
Titan Brands Vetra Movements Across New Automatic Watch Range
Titan makes some of the mechanical movements used inside its watches.
It has given this movement family the new name Vetra.
The name is meant to show that Titan is not only selling watches but also developing watch technology.
Four new automatic watches use different Vetra movements.
They cost between Rs 47,995 and Rs 54,995.
Some show a second time zone, while others offer a large date display or a longer power reserve.
Titan makes about 100,000 of these movements each year, although it buys some special parts from overseas.
The company hopes Vetra might one day be used by other watch brands.
Titan has branded its existing family of in-house mechanical movements as Vetra.
The Vetra platform powers four new Automatics priced between Rs 47,995 and Rs 54,995.
The watches use different versions of Titan’s 7A architecture and offer GMT, big-date, offset-seconds and extended power-reserve features.
Titan produces about 100,000 Vetra movements annually, while sourcing some specialist parts overseas.
Titan says Vetra could eventually power watches made by other international brands.
- Who
- Titan, including its Watches division and executives Ranjani Krishnaswamy, Rahul Shukla and Kuruvilla Markose.
- What
- Titan branded its in-house mechanical movement family Vetra and launched four Automatics using the platform.
- Where
- The new range was launched in Delhi, India.
- When
- The Automatics range was launched earlier in the week described in the article; Titan’s 7A architecture has been in development for over a decade.
- Why
- Titan wants to highlight its watchmaking capabilities, gain greater control over product development and potentially supply movements to other brands.
Key facts
- Movement brand
- Vetra
- Number of new watches
- Four Automatics
- Price range
- Rs 47,995 to Rs 54,995
- Annual production
- Around 100,000 Vetra movements
- Power reserve
- Infinium offers 72 hours
- Movement architecture
- Titan’s 7A platform
- Case sizes
- 40mm to 42mm
Quotes
Ranjani Krishnaswamy
Chief marketing officer for Analog Watches at Titan
“Branding a movement for us is much bigger strategically than saying in-house movement. It gives us the technical equity. It makes us not just a watch brand, but also watchmakers of capability.”
firstpost.com
“To probably in the future say that an international brand is powered by Vetra would obviously be a vision we would want to have.”
firstpost.com
Sources
Related news
India’s Watch Premiumisation Opens Growth Paths Beyond Titan
Jacob & Co. Unveils Mahadev Edition Featuring Lord Shiva
Baume & Mercier Bets on India, Stays Swiss and Accessible
Motilal Oswal Sees 20% Upside for Titan Stock
Tata Motors Launches Tata.Cars Identity, Retains Tata.ev for Electric Vehicles
Inside Victorinox’s Swiss Watchmaking World and Concept One
Sensex and Nifty post sixth weekly loss as laggards slip
Religare’s Ajit Mishra Recommends IDFC First, PVR INOX; Titan Sell
Jewellery stocks fall as hallmarking fees, UPI costs rise
