Archive · 18 Sep 2025
Taneira Launches Festive Collection 'Miara'
Taneira, a clothing brand from Tata, has released a new collection called Miara for the upcoming festive season.
This collection includes various traditional Indian outfits like sarees and kurta sets.
They also launched a campaign about gifting sarees as an act of love.
To make things more exciting, Taneira is offering special deals like vouchers and gold coins.
They also have a payment plan that helps customers buy a saree over time.
Taneira expects a lot of sales during this busy season because they had very good customer engagement last year and aims to provide diverse craftsmanship.
Taneira launched its festive collection 'Miara' on Wednesday.
The collection includes 108 new designs.
Taneira is offering vouchers and gold coins for purchases during the festive season.
The brand has unveiled a Golden Cocoon purchase plan.
Taneira anticipates high double-digit seasonal growth.
- Who
- Taneira, the women's ethnic wear brand from the House of Tata
- What
- Launched its festive collection 'Miara'
- When
- On Wednesday
- Where
- At Taneira's Banjara Hills showroom and showrooms across the city
- Why
- To cater to the festive and wedding season
- Brand
- Taneira (House of Tata)
- Collection Name
- Miara: Crafted by Hand, Rooted in Purity
- Collection Includes
- 108 new designs (sarees, kurta sets, dress material)
- Offers
- ₹1,000 voucher for purchases over ₹10,000; 0.2g Tanishq gold coin for purchases over ₹50,000
- Offer Validity
- Until October 20, 2025
- Golden Cocoon Plan
- 6- or 9-month payment plans available
- Starting Price
- ₹6,499
- Last Year Turnover
- ₹276 crores