Archive · 23 Jun 2025
Federal Bank Launches 'Savings Ki Vidya' Campaign
Federal Bank, a bank in India, has started a new advertising campaign called 'Savings Ki Vidya'.
This campaign stars actress Vidya Balan and aims to encourage people to save money.
The campaign wants people to know that saving money and building a good relationship with the bank is important.
The campaign will be shown on TV, online, and in print, and it also promotes the bank's services.
The bank has many branches and ATMs across the country, and the goal is to get people to open savings accounts with Federal Bank.
Federal Bank launched the 'Savings Ki Vidya' campaign.
The campaign features actress Vidya Balan as the brand ambassador.
The campaign focuses on the importance of saving and building relationships.
The campaign will be promoted across various platforms including TV, digital media, and print.
Federal Bank has a network of 1589 banking outlets and 2080 ATMs/Recyclers.
- Who
- Federal Bank and its brand ambassador Vidya Balan.
- What
- Federal Bank launched a marketing campaign called 'Savings Ki Vidya'.
- When
- The campaign was launched on June 23.
- Where
- The campaign is in India.
- Why
- To promote savings and build relationships with customers.
- Bank
- Federal Bank
- Campaign Title
- Savings Ki Vidya
- Brand Ambassador
- Vidya Balan
- Banking Outlets
- 1589
- ATMs/Recyclers
- 2080
- Total Business Mix
- ₹ 5.18 Lakh Crore as on 31st March 2025