Archive · 29 Aug 2026
Founder Clarifies Removal of Kriti Sanon’s Controversial Rakshabandhan Ad
A brand made a Rakshabandhan advertisement with Kriti Sanon.
The advertisement was later removed.
This led people to discuss whether the brand no longer supported its message.
The brand’s founder responded to those conversations.
The founder said the brand still believes in what the advertisement was trying to say.
The founder said the campaign was created together with Kriti Sanon.
Its goal was to celebrate Rakshabandhan in a way that brings families together.
The founder said the brand and Kriti remain aligned on the campaign’s purpose.
A Rakshabandhan campaign featuring Kriti Sanon was removed.
The campaign generated public conversations about its message and removal.
Some people perceived that the brand did not support the campaign.
The founder said the brand’s belief in the campaign’s intent remains unchanged.
The founder said the brand remains aligned with Kriti Sanon on the campaign’s spirit.
- Who
- The unnamed brand, its founder, and actor Kriti Sanon.
- What
- A Rakshabandhan advertising campaign featuring Kriti Sanon was removed, prompting clarification from the brand’s founder.
- Why
- The founder said the clarification was intended to address perceptions that the brand did not support the campaign or its message.
Public Perception
Founder’s Clarification
Support for the campaign
Public Perception
Some people perceived that the brand did not stand by the campaign or its message after the advertisement was removed.
Founder’s Clarification
The founder said the brand’s belief in the campaign’s intent remains unchanged.
Relationship with Kriti Sanon
Public Perception
The campaign’s removal created questions about whether the brand and Kriti Sanon still shared its message.
Founder’s Clarification
The founder said the campaign was created closely with Kriti and that the brand remains fully aligned with her on its intent and spirit.
- Campaign
- Rakshabandhan campaign featuring Kriti Sanon
- Status
- The campaign was removed
- Controversy
- The removal prompted conversations about whether the brand stood by the campaign
- Founder’s position
- The brand’s belief in the campaign’s intent remains unchanged
- Collaboration
- The campaign was created in close collaboration with Kriti Sanon
- Intended message
- To celebrate Rakshabandhan in a way that brings families together
- Brand alignment
- The founder said the brand remains fully aligned with Kriti Sanon